The Inversion Factor
Non-Fiction

The Inversion Factor

How to Thrive in the IoT Economy

Overview

Why companies need to move away from a product-first orientation to pursuing innovation based on customer needs. In the past, companies found success with a product-first orientation; they made a thing that did a thing. Today, rather than asking, ‘how do the products we make meet customer needs?’, companies should ask, ‘how can technology help us reimagine and fill a need?’ The introduction of ‘smart’ objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. The Inversion Factor offers a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.

Paperback

240 Pages | ISBN13 978-981-48-6704-7
S 20.00 Coming Soon
Kenneth Traub
Kenneth Traub
The late Kenneth Traub, a consultant with thirty years of experience in software engineering, was the co-founder and technical advisor to five high technology startups.
Sanjay Sarma
Sanjay Sarma
Sanjay Sarma is the Vice President for Open Learning and Fred Fort Flowers (1941) and Daniel Fort Flowers (1941) Professor of Mechanical Engineering at MIT.
Linda Bernardi
Linda Bernardi
Linda Bernardi is a serial technology author, investor, and entrepreneur. Formerly the Chief Innovation Officer for IoT & Cloud at IBM, she runs the technology strategy firm Straterra Partners.