The Inversion Factor
How to Thrive in the IoT Economy
Why companies need to move away from a product-first orientation to pursuing innovation based on customer needs. In the past, companies found success with a product-first orientation; they made a thing that did a thing. Today, rather than asking, ‘how do the products we make meet customer needs?’, companies should ask, ‘how can technology help us reimagine and fill a need?’ The introduction of ‘smart’ objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. The Inversion Factor offers a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.