The Persuasive Manager
Non-Fiction

The Persuasive Manager

Communication Strategies for 21st Century Managers

Overview

Packs the intricacies of the most fundamental quality for leadership. What is persuasion, and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? What blend of qualities does it take to persuade bosses? With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager explores the intricacies of corporate communication, essential to be understood by managers for the smooth and effective running of their organisations. With a wealth of information and illustrations from contemporary businesses, these non-academic and user-friendly books from the faculty of Indian Institute of Management Ahmedabad are essential corporate reading.

Paperback

280 Pages | ISBN13 978-981-48-6703-0
S 15.90 Coming Soon
M.M Monippally
M.M Monippally
M.M. Monippally is a Professor of Communications at IIM Ahmedabad. A specialist in strategies of managerial communication, persuasion, and bad news delivery, he has designed and run training workshops for middle and senior managers at Morgan Stanley, Reuters India, ICICI Bank, MICO Bosch, Global Trust Bank, and many other organizations.