The Persuasive Manager
Communication Strategies for 21st Century Managers
Packs the intricacies of the most fundamental quality for leadership. What is persuasion, and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? What blend of qualities does it take to persuade bosses? With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager explores the intricacies of corporate communication, essential to be understood by managers for the smooth and effective running of their organisations. With a wealth of information and illustrations from contemporary businesses, these non-academic and user-friendly books from the faculty of Indian Institute of Management Ahmedabad are essential corporate reading.